Who I am

I am a PhD candidate under the supervision of Prof. Christoph Trattner and Asso. Prof. Alain D. Starke, at the University of Bergen, Norway. I am affiliated with Behavioral Data Analytics & Recommender Systems research group at The InfoMedia department, and with Work Package 2: User Modeling, Personalization & Engagement at MediaFutures.

I hold a Bachelor's degree (with honor) in Mathematics and Computer Science from Ibn Zohr University, Agadir (Morocco) and a Master's Degree in Data Science and Big Data (with honor) from The National Advanced School of Computer Science and System Analysis (Morocco). Before starting my PhD, I worked as a research assistant in The Cloud and Web engineering group at Tampere University (Finland).

My current research focuses on two main areas: Behavioral Data Science and Recommender Systems. Specifically, I investigate how recommender systems can encourage healthier behaviors. In the food domain, I develop and apply behavioral interventions on top of recommender algorithms to promote healthier eating choices. In the news and media domain, I leverage insights from my work on food to personalize news consumption, aiming to help people become more informed and engaged readers.

Last 5 Publications